LESSON #23: Choosing Domain Names

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LESSON #23: How to Use Domains and How to Choose Names and Register Them.

 

In the previous lesson, we talked about branding your business and naming your product.

Once you’ve come up with a product name, you’ll need to register a domain. However, some domains are much better than others, so I want to take a few minutes to explain it to you right now…

(Watch this video…)

 

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Main Points:

You need a website, especially if you are selling information products and if you have a website you need a domain name. The domain name is the address of your site and you register this and it becomes yours to use for the length of the registration.

  • A domain name is basically the web address of a particular website. For example “Google.com” or “successlifestylestraining.com” is a domain name.
  • You NEED your own website (reasons explained on video)… therefore you need a domain.
  • A domain name is like the title deed to your website. (you want to build equity in your web properties)
  • Domain Extensions… - .COM is usually the best, especially if it’s for the primary website of your business - .ORG can be beneficial in gaining trust, and may be preferable for some information and service oriented websites. - Country-specific extensions (ex. .CA, .IN, .JP) can be advantageous if you’re marketing exclusively to a niche within a certain country.
  • While domains consisting of “made up” words can become popular (ie. ebay.com, Xanga.com, Bebo.com, etc.), a more straight-forward approach is better for informational websites.
  • The domain should concisely describe WHAT the site is all about.
  • Consider adding a word, thinking locally, or making it personal (Examples on the video)
  • Generally avoid superlatives such as ‘best’, ‘top’, and ‘number 1′. (Can hurt your credibility and cause problems with PPC advertising)
  • Use an adjective. I often use an adjective as the first word of a domain name.
  • What about hyphens? In general, I would prefer a domain with no hyphens. It’s debatable, but hyphens may create a visual advantage in some cases for SEO and PPC. However, it also makes the domain harder to remember, and more difficult to say out loud.
  • Don’t use intentional misspellings. You can use misspelled domains to capture traffic, but you should NOT build a fully fledged site on one. (There are exceptions, like Flickr.com, but you are probably not the exception. Misspellings look bad)
  • Don’t use abbreviations, unless it’s VERY well known.
  • Don’t use numbers (digits), unless you have a really good reason.
  • Don’t make it too long. Aim for 2 or 3 words, and no more than 4 words.
  • Matching up with your product… - If your product name is 2 or 3 words, it would be ideal for the domain to match it.

- If your product name is not available to register as a domain, you’ll want to check to see if that domain is currently in use. If someone is using that domain to sell a product in your niche, I would recommend coming up with a new product name to avoid conflicts.

- If your product name is long, you’ll need to come up with a shorter domain. (see example on video)

  • You may want to register a few domains to give yourself some options. (Multiple domains can be used for the same website. You can then split-test domain names on PPC, or use multiple domain names to avoid competing with your own affiliates on PPC)
  • Just don’t register a bunch of domains you don’t need.
  • Domain suggestions tools. It’s fine to use domain suggestion tools to get ideas, but I generally do not use them. If you can think like a marketer, (lesson 12) you can come up with a better domain name than a computer.
  • Where to register your domain… - There are hundreds of places on the internet where you can register a domain. Some are better than others. If you’ve already found a good and reliable registrar, feel free to stick with them.

- It’s important that you have good control over your domain (easily be able to change name servers, etc)

- For simplicity use your account at SAWWP as it will automatically set up your nameservers ready for your hosting but this is really simple with any domain registrar so if you have a favourite stick with it.

I use Namecheap quite a lot

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Action steps:

1) Register one or two domains for your business. Use the guidelines from this lesson to register good ones!

After you’ve registered your domain, the next step is to get it hosted. There are good hosts, and there are bad hosts, and choosing the wrong one could be a costly mistake. Having been online since 1998, it’s a subject that I know a fair amount about, and I’ll be sharing the important facts with you in the next lesson.

As always, you are welcome to post your questions and comments below  (Feel free to let us know about your new domains, even if just parked right now)

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